Competitive Analysis with AI.

Know your market, spot gaps, and position yourself — all with AI-powered research.

After this lesson you'll know

How to analyze competitors' messaging and positioning with AI
Finding market gaps and opportunities your competitors miss
Building a competitive matrix in minutes
Turning competitive insights into marketing advantage

Messaging Analysis

Deconstruct any competitor's messaging in 5 minutes.

Copy the text from a competitor's homepage, landing page, or about page and paste it into AI with this prompt:

Analyze this competitor's marketing messaging:

[Paste their homepage/landing page text here]

Tell me:
1. Who is their target audience? (Be specific)
2. What's their primary value proposition?
3. What emotional triggers are they using?
4. What objections are they addressing?
5. What's their tone/voice? (formal, casual, technical, etc.)
6. What claims are they making? (With evidence or without?)
7. What's MISSING from their messaging?

Then: Based on this analysis, how should I position
MY product ([describe yours]) to differentiate clearly?

The Matrix

Build a competitive matrix instantly.

Create a competitive analysis matrix.

My product: [Name + what it does + price]
Competitors:
1. [Competitor A — what they do, price point]
2. [Competitor B — what they do, price point]
3. [Competitor C — what they do, price point]

Create a comparison table with columns:
- Feature/Aspect
- My Product
- Competitor A
- Competitor B
- Competitor C

Include rows for:
- Core features
- Pricing/value
- Target audience
- Ease of use
- Customer support
- Unique differentiator
- Biggest weakness

Then give me:
- 3 areas where I have a clear advantage
- 3 areas where competitors beat me
- 3 gaps in the market nobody is filling

Gap Finding

Find the opportunities everyone else misses.

The most valuable competitive intelligence isn't about what competitors are doing — it's about what they're NOT doing:

→ "Based on these competitor analyses, what audiences are being underserved?"

→ "What pain points do customers have that none of these competitors address in their messaging?"

→ "What content topics are competitors ranking for that I'm not covering?"

→ "If I could only compete on ONE dimension, which gives me the biggest advantage?"

🔒

This lesson is for Pro members

Unlock all 300+ lessons across 30 courses with Academy Pro. Founding members get 90% off — forever.

Go Pro — $4.90/mo ← Back to course

Already a member? Sign in to access your lessons.