Ad Copy That Converts.
Google Ads, Facebook Ads, LinkedIn Ads — AI writes the copy, you get the clicks.
After this lesson you'll know
- Platform-specific ad copy formulas for Google, Meta, and LinkedIn
- How to generate dozens of ad variants in minutes
- The psychology behind high-converting ad copy
- Testing frameworks for AI-generated ad creative
Google Ads
Google Search Ads: tight characters, big results.
Google Ads have strict character limits (30 chars per headline, 90 per description). AI excels at writing within tight constraints:
Write Google Search Ad copy for: Product: [What you're advertising] Target keyword: [What someone searched] Landing page offer: [What they'll get when they click] Unique selling point: [Why you, not a competitor?] Generate 5 complete ads, each with: - Headline 1 (max 30 characters) — include the keyword - Headline 2 (max 30 characters) — benefit or USP - Headline 3 (max 30 characters) — CTA - Description 1 (max 90 characters) — expand on the offer - Description 2 (max 90 characters) — social proof or urgency Strictly respect character limits. Count every character. Don't use all caps. Don't use excessive punctuation.
Meta Ads
Facebook & Instagram Ads: stop the scroll.
Write Facebook/Instagram ad copy for: Product: [What you're selling] Audience: [Demographics + psychographics] Pain point: [The problem your product solves] Offer: [What they get — discount, free trial, etc.] Write 3 versions in different styles: 1. Problem-agitate-solve (start with the pain) 2. Testimonial-style (start with a result/quote) 3. Direct offer (lead with the deal) For each version: - Primary text (first 3 lines MUST hook — that's all they see before "See more") - Headline (under 40 characters) - Description (under 30 characters) - CTA button suggestion Sound like a friend recommending something, not a brand selling something.
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