Blog Content and SEO.

Write blog posts that rank on Google and actually help people. AI makes both possible at scale.

After this lesson you'll know

How to use AI for keyword research and topic ideation
The blog post prompt that produces publish-ready drafts
SEO optimization techniques with AI
How to avoid Google's AI content penalties

Topic Research

Find topics your audience actually searches for.

Instead of guessing what to write about, use AI to generate topic clusters based on your business:

I run a [type of business] targeting [audience].

Generate 20 blog post ideas organized into 4 topic clusters.
Each cluster should have a pillar post (comprehensive, 2000+ words)
and 4 supporting posts (focused, 800-1200 words) that link to it.

For each post idea:
- Suggested title (SEO-friendly, under 60 characters)
- Target keyword phrase
- Search intent (informational/commercial/navigational)
- Estimated difficulty (low/medium/high competition)

Focus on: Topics where someone searching would be a potential customer.
Skip purely educational topics that attract the wrong audience.

Writing

The blog post prompt that gets you 80% there.

Write a blog post:

Title: [Your SEO-optimized title]
Target keyword: [Primary keyword phrase]
Word count: [800-2000 depending on topic depth]
Audience: [Who's reading and what they know]

Structure:
- Hook opening (NOT "In today's digital age...")
- Clear H2 subheadings (include keyword variations naturally)
- Short paragraphs (2-3 sentences max)
- Practical examples or actionable steps
- Conclusion with a clear next step or CTA

SEO requirements:
- Use the target keyword in the first 100 words
- Include 3-5 related keywords naturally throughout
- Write a meta description (under 155 characters)
- Suggest 3 internal linking opportunities

Voice: [Your brand voice]
Don't: Stuff keywords, write filler paragraphs, use "in conclusion," or start any paragraph with "It's important to note that."

SEO Optimization

AI-powered SEO optimization checklist.

After writing the post, use AI to optimize it:

✓ "Review this post for SEO. Is the keyword used naturally? Are the H2s optimized? Suggest improvements."

✓ "Write 5 title tag options for this post (under 60 characters, keyword-first)."

✓ "Generate alt text for 4 images I'll add to this blog post about [topic]."

✓ "Suggest 5 FAQ questions (with answers) I can add as an FAQ section for featured snippet potential."

✓ "Write a JSON-LD schema markup for this blog post."

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