AI-Powered Email Marketing.
Subject lines that get opened. Body copy that converts. Sequences that run while you sleep.
After this lesson you'll know
- How to generate high-converting subject lines with AI
- The prompt formula for email copy that sounds human
- How to build automated email sequences with AI
- A/B testing strategies using AI-generated variants
The subject line is 80% of the battle.
Your email lives or dies in the inbox. AI is perfect for this: generating dozens of subject line options in seconds so you can pick the best.
Generate 15 email subject lines for: Product: Online course about AI for small business Audience: Small business owners, 30-55, non-technical Goal: Get them to open and click to the sales page Tone: Conversational, curious, not clickbait Give me 5 in each style: - Curiosity-driven (make them wonder) - Benefit-driven (promise a clear outcome) - Urgency-driven (time-sensitive, not spammy) Avoid: ALL CAPS, excessive punctuation!!!, "you won't believe," anything that triggers spam filters.
Email body copy that sounds like a human wrote it.
The #1 mistake with AI email copy: it sounds like AI. Generic, overpolished, and soulless. Here's the fix:
Write a marketing email. From: [Your name], founder of [company] To: Existing subscribers who haven't purchased yet Product: [What you're selling + price] Key benefit: [The #1 thing they get] Social proof: [Testimonial, number of customers, result] Style rules: - Write like you're emailing ONE person, not a list - Short paragraphs (1-2 sentences max) - One clear CTA — don't give multiple options - Open with a story, observation, or question — NOT "I hope this email finds you well" - Under 200 words Don't: Use "unlock," "game-changer," "revolutionary," or "don't miss out." Sound like a human who genuinely wants to help, not a marketer who wants a click.
Build a 5-email welcome sequence in 20 minutes.
Email sequences are where AI really shines. Instead of writing each email individually, give AI the full arc and let it build the sequence:
Create a 5-email welcome sequence for new subscribers. Business: [Your business, what you sell] Subscriber source: [How they signed up — lead magnet, blog, etc.] Goal: Build trust → educate → convert to first purchase Sequence arc: Email 1 (Day 0): Welcome + deliver the lead magnet + set expectations Email 2 (Day 2): Your story — why you started this business Email 3 (Day 4): Teach something valuable (no pitch) Email 4 (Day 7): Case study or testimonial + soft pitch Email 5 (Day 10): Direct offer with urgency For each email give me: - Subject line (2 options) - Preview text - Full body copy - CTA button text Voice: [Your brand voice description]
You'll need to edit and personalize each email, but AI gives you a working first draft in minutes instead of days.
Use AI to generate test variants instantly.
AI makes A/B testing trivially easy. Instead of agonizing over two subject lines, generate 10 and pick the best 2 to test:
The marketer who tests 10 variants per month will outperform the one who sends "whatever felt right" every single time.
AI-powered email segmentation strategies.
Sending the same email to everyone is leaving money on the table. AI makes segmentation easy — even for small lists:
5 email automation flows every business needs.
Beyond the welcome sequence, these automated flows work around the clock. Ask AI to write the copy for each one:
The prompt for any flow: "Write a [X]-email automation flow triggered by [event]. For each email, give me: timing (when to send), subject line, preview text, body copy, and CTA. Voice: [your brand voice card]."