AI Marketing Assessment.

Put it all together. Build a complete AI-powered marketing plan for a real business.

This assessment covers

Building a complete marketing content system
Channel strategy and resource allocation
Applying AI to every stage of the marketing funnel
Measuring what matters

Challenge 1

Build a content system from scratch.

The scenario: You're the only marketer at a 10-person SaaS startup. Your product helps restaurants manage online orders. You have $500/month for marketing tools and zero content currently published. Your CEO wants to see results in 90 days.

Use AI to create:

A 90-day content strategy with weekly milestones
Content pillars specific to restaurant owners
A month 1 content calendar (blog + social + email)
5 blog post outlines targeting keywords restaurant owners search for
A 5-email welcome sequence for new leads
Landing page copy for your lead magnet

Challenge 2

Analyze and optimize a failing campaign.

The scenario: Your email campaign has a 15% open rate (industry average is 22%) and a 0.5% click rate (average is 2.5%). You've been sending weekly newsletters for 3 months to a list of 5,000 subscribers. Something is wrong.

Use AI to:

Diagnose likely causes of low open rates (prompt AI with your subject lines)
Diagnose likely causes of low click rates (prompt AI with your email body copy)
Generate 20 new subject line options to test
Rewrite one of your emails using the techniques from this course
Create an A/B testing plan for the next 4 weeks

Challenge 3

The full-funnel AI marketing plan.

For YOUR actual business (or one you're planning), use AI to build a complete marketing plan:

Top of Funnel: Blog posts, social content, and ads that attract your ideal customer

Middle of Funnel: Lead magnet, email sequence, and nurture content that builds trust

Bottom of Funnel: Landing page, sales emails, and conversion copy that closes

Retention: Onboarding emails, customer success content, and referral prompts

Course Recap

The frameworks that got you here.

Before you build your final plan, let's review the core frameworks from each lesson. These are the tools in your belt now:

The AI Marketing Revolution

AI handles production, you handle direction. The Big 3: content at scale, personalization without a data team, and analysis and insights. Your marketing instincts are the competitive advantage — AI is the engine.

AI-Powered Email Marketing

Subject lines are 80% of the battle. Write emails to ONE person, not a list. The 5-email welcome sequence arc: welcome, story, value, social proof, offer. A/B test everything — the marketer who tests 10 variants per month wins.

Social Media Content with AI

Every platform has a language — specify it in every prompt. The repurposing workflow: 1 idea becomes 7 posts. Brand voice cards keep AI on-brand across hundreds of posts.

Blog Content and SEO

Topic clusters (pillar + supporting posts) dominate search. Keyword in the first 100 words. Google doesn't penalize AI content — it penalizes unhelpful content. Formula: AI draft + your expertise + your examples + your editing.

Ad Copy That Converts

Google Ads: 30-character headlines, keyword-first. Meta Ads: stop the scroll in the first 3 lines. 5 psychological triggers: social proof, scarcity, specificity, loss aversion, and identity.

Competitive Analysis with AI

Paste competitor pages into AI for instant messaging deconstruction. Build competitive matrices in minutes. The biggest value: finding what competitors are NOT doing — the gaps in the market.

Content Calendars and Planning

Content pillars eliminate "what should I post today?" Batch creation saves 10+ hours per week. The 60-post trick: 12 ideas per pillar across 5 pillars equals 3 months of content from one session.

Analytics and Reporting

Paste data into AI for instant analysis. Executive reports in 10 minutes. Extract gold from customer feedback. Lead with results, not activity. Anonymize data before pasting into AI tools.

Landing Pages and Conversion

The 6-part structure: hero, problem, solution, social proof, objection handling, final CTA. Headlines under 10 words. 8th-grade reading level. CTA buttons with action verbs, never "Submit" or "Learn More."

Key Frameworks

The mental models that separate great AI marketers from average ones.

The Multiplier Model: You are not replaced by AI. You are multiplied. One marketer with AI does the work of five without AI. Your strategy and customer knowledge remain the competitive edge.

The Full-Funnel System: Top (awareness) to middle (trust) to bottom (conversion) to retention (advocacy). AI can produce content for every stage, but you decide the strategy for each.

The Testing Flywheel: Generate variants with AI, test constantly, feed results back into prompts. The marketer who tests more, learns faster. AI makes testing nearly free.

The Voice Lock: Create a brand voice card once, paste it into every prompt. Consistency across hundreds of pieces of content without extra effort.

The Quality Gate: AI draft is never the final draft. AI draft + your expertise + your examples + your editing = content that works. Skip any step and you are adding noise.

Course Complete

You now have an unfair advantage.

Most marketers are either ignoring AI or using it badly — generating generic content they'd be embarrassed to put their name on. You're in a different category now.

You know how to:

Write emails, social posts, blogs, and ads with AI — fast and on-brand
Build content calendars and batch-produce a month of content
Analyze data and generate reports without touching a spreadsheet
Research competitors and find market gaps
Write landing page copy that converts
Test and optimize everything with AI-generated variants

The gap between marketers who use AI well and those who don't is only going to widen. You're on the right side of that gap. Now go execute.

Key Concepts

Review the full-funnel AI marketing framework.

Review

Final Assessment

Apply what you have learned across the course.

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