AI Marketing Assessment.
Put it all together. Build a complete AI-powered marketing plan for a real business.
This assessment covers
- Building a complete marketing content system
- Channel strategy and resource allocation
- Applying AI to every stage of the marketing funnel
- Measuring what matters
Challenge 1
Build a content system from scratch.
The scenario: You're the only marketer at a 10-person SaaS startup. Your product helps restaurants manage online orders. You have $500/month for marketing tools and zero content currently published. Your CEO wants to see results in 90 days.
Use AI to create:
- A 90-day content strategy with weekly milestones
- Content pillars specific to restaurant owners
- A month 1 content calendar (blog + social + email)
- 5 blog post outlines targeting keywords restaurant owners search for
- A 5-email welcome sequence for new leads
- Landing page copy for your lead magnet
Challenge 2
Analyze and optimize a failing campaign.
The scenario: Your email campaign has a 15% open rate (industry average is 22%) and a 0.5% click rate (average is 2.5%). You've been sending weekly newsletters for 3 months to a list of 5,000 subscribers. Something is wrong.
Use AI to:
- Diagnose likely causes of low open rates (prompt AI with your subject lines)
- Diagnose likely causes of low click rates (prompt AI with your email body copy)
- Generate 20 new subject line options to test
- Rewrite one of your emails using the techniques from this course
- Create an A/B testing plan for the next 4 weeks
Challenge 3
The full-funnel AI marketing plan.
For YOUR actual business (or one you're planning), use AI to build a complete marketing plan:
Top of Funnel: Blog posts, social content, and ads that attract your ideal customer
Middle of Funnel: Lead magnet, email sequence, and nurture content that builds trust
Bottom of Funnel: Landing page, sales emails, and conversion copy that closes
Retention: Onboarding emails, customer success content, and referral prompts
Course Complete
You now have an unfair advantage.
Most marketers are either ignoring AI or using it badly — generating generic content they'd be embarrassed to put their name on. You're in a different category now.
You know how to:
- Write emails, social posts, blogs, and ads with AI — fast and on-brand
- Build content calendars and batch-produce a month of content
- Analyze data and generate reports without touching a spreadsheet
- Research competitors and find market gaps
- Write landing page copy that converts
- Test and optimize everything with AI-generated variants
The gap between marketers who use AI well and those who don't is only going to widen. You're on the right side of that gap. Now go execute.
Key Concepts
Review the full-funnel AI marketing framework.
Review
Match each marketing funnel stage to the AI-powered content type.
Full-Funnel AI Marketing
Tap one on the left, then its match on the right
Final Assessment
Apply what you have learned across the course.
This lesson is for Pro members
Unlock all 300+ lessons across 30 courses with Academy Pro. Founding members get 90% off — forever.
Already a member? Sign in to access your lessons.