Context Is Everything.
AI doesn't know your situation, your audience, or your goals. Until you tell it.
After this lesson you'll know
- The 6 types of context that transform AI output
- How much context is too much (and too little)
- The "briefing document" technique for complex tasks
- How to reuse context across multiple prompts
The Problem
Without context, AI has to guess. And it guesses wrong.
When you prompt "Write me a marketing email," the AI doesn't know:
- What you're selling
- Who you're selling to
- What makes your product different
- What tone your brand uses
- Whether this is a cold email or a follow-up
- What action you want the reader to take
So it fills in every blank with the most generic, average answer possible. That's not the AI being bad at its job — it's the AI doing the best it can with nothing to work with.
The Six Types
The 6 types of context that matter most.
Match Context Type to Description
Tap a context type on the left, then its description on the right
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