Find Your AI Opportunities.

Section 1

The opportunity formula.

The most common mistake businesses make with AI is starting with the shiniest tool instead of the biggest problem. Someone sees a demo of an AI video editor and buys it — but their actual bottleneck is a sales team drowning in manual follow-up emails. The tool does not match the pain.

The 3-factor scoring method fixes this. For every area of your business, you score it on three dimensions. Then you multiply the scores and sort. Start at the top.

Factor 1: Time Spent (1-5). How many hours per week does your team spend on this area? Score 1 if it is occasional, 5 if it consumes multiple people's full weeks. Time spent is your multiplier — even modest automation of a high-time-spend area generates big returns.

Factor 2: Repetitiveness (1-5). Are the tasks in this area similar or variable? Score 1 if every task is unique and requires fresh judgment, 5 if the same steps are repeated dozens of times per day. AI thrives on repetition. Novel situations still require humans.

Factor 3: Pain Level (1-5). How much friction does this area create? Score 1 if it runs smoothly, 5 if it creates bottlenecks, causes errors, frustrates customers, or keeps your best people stuck doing low-value work.

Here is a worked example: Customer support at a growing e-commerce company. Time Spent: 4 (three people, full time). Repetitiveness: 5 (80% of tickets are "where is my order" or "how do I return this"). Pain Level: 4 (slow response times are hurting reviews). Weighted score (Time x 0.3 + Repetitiveness x 0.4 + Pain x 0.3) x 20 = (4 x 0.3 + 5 x 0.4 + 4 x 0.3) x 20 = (1.2 + 2.0 + 1.2) x 20 = 88/100. This is a clear winner. Start here.

The formula is not magic — it is a structured way to stop arguing about opinions and start comparing numbers. Run every major business area through it. The ranking tells you where to deploy your first dollar.

Section 2

Score these business areas.

Eight common business areas. Flip each card to see the typical AI opportunity score and why it rates that way. Use these as benchmarks when you score your own business.